GlassMouseTM invigorates streetscape and mallscape windows with new invisible powers of interactivity. Any store window becomes an interactive space for advertising, gaming and information.
Touchless, through-the-glass control of a display or installation is enabled with no hardware outside the glass.
A clear advantage for advertising and public interactive experiences.
Patent application filed early 2016.
Real Estate Offices
Any storefront location
Nothing outside the glass
No need to touch the glass
Low production cost
Simple operation, easy to use, natural movements
No film to apply, no rear projection
Any size display screen from 10 inch to 40 inch. Display screen can be on the glass surface, or independently placed free standing anywhere in the store window space
Several different sensing technologies for different environments
Single or multiple sensors for simple or complex information
Engagement not just content scrolling
Information, gaming, videos
Store windows are everywhere on streets and malls, yet they are essentially the same today as they were 150 years ago. Static pictures are hung on the windows or in the space just inside the glass. However, we have changed. We have become accustomed to interactivity and engagement in our media.
A glass storefront on a street or in a mall is valuable real estate. The store owner puts a lot of faith and effort into trying to attract customers to look, linger and enter the store. The window display is intended to get people to stop and venture into the store. GlassMouse is a new technology that addresses the opportunity of engaging passers-by in a unique way, but one that is very much of our time: providing interactivity. Whether the store window using GlassMouse contains lots of little interactive screens or one or two big ones, the experience of the window is totally new and exciting. GlassMouse has the ability to transform a store window into an interactive experience.
Easy to learn: a simple graphic on a decal inside the window beckons to pedestrians to swipe in the air in front of the sensor to make things happen on the screen. It has a magical quality as well, since the user does not need to touch the glass, but rather can just wave their hand in the air to make things happen. The screen can even show a small video of how to do it.
GlassMouse consists of one or more sensors in a housing placed on the inside of the glass of a storefront window, facing outward. These sensors can detect movement of a hand at very close range, 3 or 4 inches outside the glass, and they are able to ignore all other movements. In this fashion, the space just outside the glass in front of each sensor is an active zone for controlling screen information, but any other movements of passers-by, cars, and lighting changes do not trigger the sensor. So each sensor zone outside the glass becomes a “button” that viewers can control with just a swipe of the hand in the air. Our custom electronics and sensor technology instantly relays the sensor activity to web page which serves up the appropriate imagery or interactivity.
Selling the space: Some store owners would choose to use the GlassMouse-enabled displays to show their own products. Others might want to offer to sell their streetfront space to other “advertisers” showing their merchandise. In this scenario, it’s analogous to a building owner getting income from their rooftop location, by adding billboards, or selling the rights to an advertising company to place billboards there. It’s a question of visibility to the public, and storefronts have that advantage.
The GlassMouse revenue model is a blend of product and services. The product is a custom sensor and electronics system that interprets viewer gestures to control images on a screen. This system can be bundled with graphic displays for a turnkey approach. GlassMouse is unique and very valuable to a store owner and can carry a substantial price, especially because there is virtually no competition at this time. The product can be licensed for a recurring fee. In addition, many customers will want to buy services for creating or customizing interactive experiences created from a client’s product imagery, and also through interactive games that could be enabled on the storefront displays, using the sensors for single or multiplayer simple games. In addition, a back end reseller network can be set up to make it easy for store owners to derive revenue from their store fronts. This arm of the business would handle finding clients who want to display in storefronts, and delivering the content to those screens. The store owner would receive a percentage of the ad revenue.
One implementation that is easy to visualize is for the real estate industry. Their storefronts now generally have ten or twenty backlit images of their properties displayed in the window. These are just still photographs. GlassMouse would allow these displays to have hundreds of images, easily available to viewers, with the wave of a hand. Using just three sensors, viewers could choose a neighborhood, then swipe rapidly through dozens of listings, and see images of each listing. This “hierarchical menuing”, which is how web pages are structured, is easily provided with GlassMouse. But just as important as the huge amount of content that GlassMouse makes available is the feeling of control and engagement that the viewer feels, because they are making the choices themselves, not just viewing the listings that the company has chosen to display.